When you're working on an interior design project, or even when you decorate your own home, how do area rugs fit into your design process? We did a whole bunch of rugs with funny sayings, like, "Children are wonderful but dogs don't have to go to college." I'm also excited about our fiber rugs, like Cloud Club, which is based on the décor of the club at the top of the Chrysler Building, and I can't wait to use it in a project. They're a nod to the past, really fun, but also a little bit naughty. JN: We're big fan of needlepoint, and we loved bringing the spirit of that lost art of needlepoint to a rug collection. We like to say, life is short, dream in color!Īny favorites or highlights in your area rug collection by Momeni?
So whether you have kids, dogs, drink red wine, we wanted to offer the idea of easy, not fuss, no muss, but that looks great. And they're hard wearing: we have four rescue dogs, so we're not going to put anything in the marketplace that we can't enjoy and my dogs can't sit on. These rugs are sophisticated, rooted in history, and have a spirit of tradition to them, but they're also wonderfully layerable, and will put a smile on your face. We wanted to present things that aren't there already, and that are aspirational but affordable. We're tapping all of Momeni's capabilities, bringing a layer of English whimsy to the table. JN: Prints and pattern is our space, whether it's modern, traditional bohemian, industrial, and so on. What niche did you hope to fill in the area rug space with your Momeni collection? In licensing, that's the triumvirate you have to have.įretwork, Chinoiserie and quatrefoil motif layer beautifully in this new design from Madcap Cottage's Under a Loggia collection by Momeni, which is hand-hooked in polypropylene. So they had the design capabilities, the marketing capabilities, and the distribution channels.
JN: What we liked about Momeni is that they can do anything, from natural fiber to indoor/outdoor to wool.
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